In this week’s episode, I interview Dakota Fox who is the owner of Aradia Fitness Triangle in North Carolina. This episode dives deep into COVID and the effect it’s had on her businesses and the industry as a whole. Listen along as Dakota shares her experience and insights on how we will make it through this pandemic.
Dakota Fox is the owner of Aradia Fitness USA and operates out of the headquarters locations in the Triangle, NC area. Dakota started dancing in 2008 after her mother convinced her to give it a try. Dakota began teaching classes in 2009; in 2013 she assumed ownership of Aradia Fitness Cary; and in 2014 she was appointed the head of all US Aradia Fitness operations.
Key Moments:
- 12:21 “Cause sometimes it’s a very lonely life and just having that sounding board and advice from somebody who’s made the mistake before or seen the mistakes before and hopefully helping them not to make those same mistakes and, and kind of stay on that productive path.”
- 35:06 “As studio owners, we’re all going through this exact same thing. It’s a terrifying, stressful time. I mean, you pour your heart, soul and your finances, personal finances into something and that can just all go away just like that, you know? So I think that’s really important that everyone has that support system.”
- 45:48 “It’s going to be tough. Yeah. I mean, I don’t care how much. You know, slush funds, people have saved up. It doesn’t take long for that to go.”
- 47:18 “Your business model is not going to always work. And the ability to adapt and be creative is what’s going to make or break your business.”
Resource Links:
Small Business Administration
IRS Website
Aradia Fitness Online
Vimeo Pro Plan
Quarantine Pole Classes
To Connect with Dakota:
Website | Studio Facebook | Studio Instagram | Facebook Group | Dakota Instagram | Dakota Facebook
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Want to hear more? Check out Episode #14 with Heidi Coker and Episode #15 with NovaCaine Dances!